Have you just joined an agency? Are you an entrepreneur getting serious about your online marketing? Are you already (or soon to be) a marketing professional hungry for all things digital?
If you answered yes to any of these, then at some point you will need to become Google Adwords Certified. This post, will tell you how to do just that!
To keep things fresh, I’ll throw in some mountain bike videos. We all know we can’t stare at a computer screen forever!
First, I suggest following my other blog post and becoming Google Analytics certified. Although you need not understand all Google Analytics concepts for the Adwords exams, the benefits of doing so are:
To be Adwords certified, you need to pass 2 of 6 Google Awords exams. You must take, Google Adwords Fundamentals and then any other of the 5 Adwords exams.
The exams are all about 100 questions and 2 hours long. You cannot press pause on the exam, and you cannot go back and change answers.
The exams are open book; if you have time you can look up answers online.
DO NOT think that you will have time to look up every answer. You MUST study enough to know the core of the material, then you will be able to answer some questions very quickly, and have time to look up the answers for the hard questions.
This guide will give you direction and resources to pass the Adwords Fundamentals exam, and the Advanced Search exam.
Materials and time needed:
Let’s do this!
1st Exam Prep and Pass:
1. Google Adwords Fundamentals Exam – Total time ~ 10 hours
The fundamentals are important to review carefully, but Adwords has a very long standard study guide. I recommend going through the below condensed version first.
The condensed version is for users who are setting up an account, and applying Adwords usage to their small business.
I RECOMMEND MAKING A WEBSITE! .... Tracking, tagging and advertising it.
This site you are reading from, was created with the specific intent for practicing Google Analytics and Google Adwords content. Don't get me wrong, this took me awhile to do, but has been well worth the time and money for the site. It is not that hard, but it helps if you are familiar with HTML and CSS to implement some more advanced tracking concepts, bu a very basic site creator would do just fine.
#1 recommendation: make a site, and follow the condensed study guide version above.
Next, download and print out this copy of the study guide, it is much easier to follow then the entire study guide online, you can notate on it this way.
Now, you need to spend a good hour or two reviewing a past exam. Download the PDF below (it is crudely put together, but will do the trick) of a past exam and study the questions hard, the same concepts will be on the most recent exam
Finally after you have gone through the above, now go to the long study guide below. Study sections in teh guide that you didn’t understand on the practice test
Now ... Take a break and practice some wheelie skills on the mountain bike!
Time to Take Exam #1
During the exam keep the full study guide url and your PDF study guide open. I recommend having 2 screens up, or side by side on a large monitor. If you have made it this far, many parts on the exam will come easily, leaving you time to critically think about, and look up some of the harder questions.
You must log into Google partners to take the exam.
The exam has a 2 hour timer, likely you will finish in around an hour if you have really studied.
The most important concepts are:
That’s it you’re done! I passed with an 85%. Certainly some room for improvement, but still passing!
It took you all day, but now you’re done. On to the next tomorrow…
2nd Exam and Prep and Pass:
2. Google Advanced Search - Total Time - 8 hours
The advanced search exam is much more difficult than the fundamentals, and actually starts to test your strategy and application of principles. Before we even jump into the study guide, here are the absolutely critical concepts (or features) to know for the Advanced Search Exam:
No here we go with the study plan for Advanced Search ....
First download the PDF study guide and review:
Next start to review the study guides on the Google partners site:
There is so much information there; I suggest reviewing the sections you are not familiar with. If you have studied the guide this far, and are proficient in Google Analytics then you may want to only review the following categories:
Next take this amazing practice test, complete with explanations!
Review the practice test thoroughly, print out questions you got wrong, or PDF them and keep them handy during the exam.
Now take the exam … Go to the Google partners page, Make sure you have a browser with the study section and a PDF training manual to look up answers you do not know for sure.
Boom .... now you are done .... print out your certificate, show your friends, call your mom and plaster that right next to your Google Analytics Certification in your cubicle!
Couple things to remember:
Do some mountain biking now, it helps with your mental state to focus attention on hand eye coordination activities, uses a different part of your brain than what you enlisted the past 2 days, I'm pretty sure that's science, but you may have to read some other type of blog to verify that!
Below is my attempt at creating an old Super 8 or 16 mil type video, with that "grainy" look .... I think I'll stick to marketing!